Coaching that blends non-diet nutrition, intentional movement, and practical health strategies to empower you on your wellness journey. Learn to nourish your body with love, move in ways that make you feel strong, and embrace a path free from restriction.
No rules, just a personalised, sustainable approach to health and your goals that works for you.
Want to heal your relationship with food & your body at your own pace? Then Shift coaching app gives you expert guidance, mindset shifts, and tools to create lifelong food freedom.
(Non-Diet Approach)
A 12-week nutrition & training programme for women who want to see changes in their body composition without tracking calories, cutting out food groups, or over exercising and who want a holistic, nonrestrictive way to achieve physical goals.
Transform your relationship with food in 12 weeks!
A 12-week health & nutrition programme designed to help you break free from the diet cycle and build a peaceful, sustainable relationship with food, movement, and yourself while optimising health holistically.
Through a step-by-step approach, you'll cultivate body trust, mindfulness, and lasting well-being while embracing food freedom with confidence.
Take this free quiz and find out what's best for you:
Our ethos is about embracing food freedom by removing rigid rules and instead emphasising mindful awareness, teaching you how to intuitively eat & better your relationship with food. We provide gentle personalised guidance on how to incorporate nutrient-rich foods to support your well-being, energy, and health, alongside supporting you with intentional movement programmes and other mindfulness tools.
Explore movement that enhances your physical goals while staying rooted in self-respect and enjoyment.
Gain access to nutrition & wellness education and a growing library of resources, video content, journal prompts and challenges.
Learn mindfulness tools rooted in CBT which will help you reframe self-sabotaging thoughts, manage stress, build resilience, and create a sustainable growth.
Learn how to set and achieve meaningful goals with gentle smart tracking while honouring your body’s needs and signals & join a like-minded community.
Personalised
Enjoyable recipes, not strict meal plans, tailored entirely to your preferences. Gain access to our nutrition education and flexible framework (EASE) that provides you with a simplified protocol to teach you mindful & intuitive eating, allowing you to meet your nutrient needs without counting and weighing. An approach that not only nourishes your body but also enhances your relationship with food.
Learn how to nourish your body with confidence and ease. From balancing meals to understanding your body’s unique needs, this section empowers you with the tools and knowledge to make choices that support your goals—without stress or restriction.
Food made simple with downloadable PDF’s & shopping lists.
You have control! Swap out and create a vibrant library of nourishing recipes to suit you and your goals.
Gut Supporting
Balanced & Nourishing
High Protein
Allergy Friendly
Your own personalised
Build strength, balance, and energy with workouts designed to empower you. Promoting a balanced approach to fitness, where workouts don’t feel like an obligation but rather a source of enjoyment and self-care. Learn to focus on mind-body connection, variety & intentional rest.
Key app features:
Workout wherever is most convenient for you with home or gym workout options.
Have an injury? Swap out your exercises anytime.
Focus on building strength & confidence with a personalised workout log.
You struggle to trust yourself around food and second-guess your choices
You feel like "intuitive eating sounds great for others but not for me"
You want to work on your goals but feel like you’re sacrificing joy, and connection to get there
You want to better your health without falling into an all-nothing approach
"Thank you again!! Just want to give you a reminder in case you needed to hear that what you're doing is so amazing and I'm just so glad that you've found and created such an amazing programme that will help so many people (me included) of the back of your own battles!! So inspiring - hope you feel really aligned and have a great week <3"
"Just thank you!!! I know there is a way to go and so much to learn but I believe in the process and the structure of the coaching is working so well for me right now. I feel really positive that I can change my mindset for the first time in ages and that's because of you tysm!!! ❤️"
"Just wanted to say thank you, I've been listening to your podcast as well throughout coaching and ever since you stated the quote (a virgo once told me...) I have saved it onto my home screen and read it most days. I also used ur gritted teeth technique during my run- constantly reminding myself how lucky I am to be running next to a beach, and how if this was supposed to be easy people wouldn't be training months for a marathon"
"Loving this process so far. I feel so confident and happy that it's all moving in the right direction. I'm so grateful for you and this coaching ❤️"
"Thank u for literally giving me the push I needed when I thought everything was failing, you have honestly helped me so so much and just want to give you the biggest virtual hug for literally just not losing faith in me 🥹💗💗💗"
"Haven't binged, didn't overeat, realized how happy I am once I move my body daily & that I really NEED to implement it in my daily life (rn in just skiing), feel like I am healing & growing"
Meet your coach
Hi, I’m Emma, a certified nutrition, holistic health coach and trainer passionate about helping women break free from the pressures of dieting and rediscovering balance & genuine health in their lives. My journey has been shaped by my own experiences with healing—learning to trust my body, overcoming self-doubt, and embracing a more intentional way of living.
Through my 1:1 coaching I guide clients in achieving their goals while nurturing their emotional, mental, and physical health. Whether it’s healing your relationship with food, finding movement you genuinely enjoy, or cultivating self-trust, my mission is to help you thrive in a way that feels authentic and sustainable.I believe wellness is about more than what you eat or how you move—it’s about reconnecting with yourself, slowing down, and living with purpose, and that way, you’ll be able to align with your goals and values far easier.