Heal your relationship with food, reconnect with your body, and transform your wellness.


A coaching app that helps you replace restriction with trust.  Shift teaches you how to learn the fundamentals of intuitive eating & non-diet nutrition whilst learning how to take care of your health & achieve your goals in a way which suits you.


Fitness on your terms. No calorie counting, no dieting, no restriction.

BEGIN YOUR JOURNEY

START YOUR COACHING JOURNEY

A tried and tested method proven to succeed time and time again.

You don’t need to choose between healing and health. My approach blends non-diet nutrition, principles of intuitive eating, evidence based health optimisation and a person centred approach.

START YOUR COACHING JOURNEY

A tried and tested method proven to succeed time and time again.

You don’t need to choose between healing and health. My approach blends non-diet nutrition, principles of intuitive eating, evidence based health optimisation and a person centred approach.

WHAT'S INCLUDED

  • Supportive & accessible coaching
  • Self paced & you’re in control
  • Personalised recipes
  • Personalised workout programme
  • Discover a non-diet nutrition approach to your goals
  • Learn the fundamentals of intuitive eating
  • Access to mindfulness practices rooted in CBT
  • Educational resources, journaling & a library of nutrition and wellness education
  • Gentle trackers & workout log
  • Community & support

SHIFT COACHING

MONTHLY MEMBERSHIP

£45 GBP 1/MO

START NOW

*billed monthly

SHIFT COACHING

6 months MEMBERSHIP

£249 GBP 6/MO

START NOW

*billed every 6 months

WHAT'S INCLUDED

  • A deeper level of support with weekly personalised check ins
  • My OG tried and tested online coaching programme
  • Explore your habits and eating patterns, working to overcome your personal barriers (binge eating, limiting beliefs)
  • Perfect for those working towards a physical goal while wanting to improve relationship to food
  • I’ll be your cheerleader and accountability partner
  • Your personal protocol will be updated weekly with direct feedback on your journey
  • Messaging support & direct access to me

1:1 Signature

£150 GBP 1/MO

START NOW

*billed monthly

HOW WE DO THINGS

Our ethos is about embracing food freedom by removing rigid rules and instead emphasising mindful awareness, teaching you how to intuitively eat & better your relationship with food.

We provide gentle personalised guidance on how to incorporate nutrient-rich foods to support your well-being, energy, and health, alongside supporting you with intentional movement programmes and other mindfulness tools.


Joyful movement plans:

Explore movement that enhances your physical goals while staying rooted in self-respect and enjoyment

Education:

Gain access to nutrition & wellness education

A holistic approach to health: 

Learn mindfulness tools rooted in CBT which will help you reframe self-sabotaging thoughts, manage stress, build resilience, and create a sustainable growth

Expert resources:

Access a growing library of resources, video content, journal prompts and challenges

Consistency & support: 

Gentle trackers and community support

Personalised recipes:

Recipes not meal plans, finding enjoyable food that works for you

Joyful movement plans:

Explore movement that enhances your physical goals while staying rooted in self-respect and enjoyment

Education:

Gain access to nutrition & wellness education

A holistic approach to health: 

Learn mindfulness tools rooted in CBT which will help you reframe self-sabotaging thoughts, manage stress, build resilience, and create a sustainable growth

Expert resources:

Access a growing library of resources, video content, journal prompts and challenges

Consistency & support: 

Gentle trackers and community support

Personalised

Nutrition Guidance

Enjoyable recipes, not strict meal plans, tailored entirely to your preferences.

Gain access to our nutrition education and flexible framework (EASE) that provides you with a simplified protocol to teach you mindful & intuitive eating, allowing you to meet your nutrient needs without counting and weighing. An approach that not only nourishes your body but also enhances your relationship with food.

Education

Learn how to nourish your body with confidence and ease. From balancing meals to understanding your body’s unique needs, this section empowers you with the tools and knowledge to make choices that support your goals—without stress or restriction.

Shopping list

Food made simple with downloadable PDF’s & shopping lists.

Easily swap out recipes

You have control! Swap out and create a vibrant library of nourishing recipes to suit you and your goals.

Personalized

Nutrition Guidance

Enjoyable recipes, not strict meal plans, tailored entirely to your preferences.

Gain access to our nutrition education and flexible framework (EASE) that provides you with a simplified protocol

to teach you mindful & intuitive eating, allowing you to meet your nutrient needs without counting and weighing. An approach that not only nourishes your body but also enhances your relationship with food

Education

Learn how to nourish your body with confidence and ease. From balancing meals to understanding your body’s unique needs, this section empowers you with the tools and knowledge to make choices that support your goals—without stress or restriction

Shopping list

Food made simple with downloadable PDF’s & shopping lists

Easily swap out recipes

You have control! Swap out and create a vibrant library of nourishing recipes to suit you and your goals

Nourishing

Allergy Friendly

Gut Supporting

Balanced

High Protein

Your own personalised

Workouts

Build strength, balance, and energy with workouts designed to empower you

Promoting a balanced approach to fitness, where workouts don’t feel like an obligation but rather a source of enjoyment and self-care. Learn to focus on mind-body connection, variety & intentional rest.

Key app features

Home or Gym Workouts

Workout wherever is most convenient for you with home or gym workout options

Total control

Have an injury? Swap out your exercises anytime

Gentle workout tracker

Focus on building strength & confidence with a personalised workout log

Your own personalised
workouts

Build strength, balance, and energy with workouts designed to empower you.

Promoting a balanced approach to fitness, where workouts don’t feel like an obligation but rather a source of enjoyment and self-care. Learn to focus on mind-body connection, variety & intentional rest.

Key app features

Home or Gym Workouts

Workout wherever is most convenient for you with home or gym workout options.

Total control

Have an injury? Swap out your exercises anytime.

Gentle workout tracker

Focus on building strength & confidence with a personalised workout log.

Intuitive Eating Meets Optimisation:

Heal your relationship with food while developing habits that support your energy, digestion, and overall wellness.

Personalised Recipes:

Discover nourishing & enjoyable recipes that suit your lifestyle and likes/dislikes.

Joyful Movement Plans

Explore movement that enhances your physical goals & health, while balancing staying rooted in self-respect and enjoyment.

An Easy Holistic Approach to Health:

Learn wellness tools which go beyond food and exercise. Reframe self-sabotaging thoughts, build resilience, and create a sustainable path to both healing and success.

Consistency & Support:

Learn how to set and achieve meaningful goals while honouring your body’s needs and signals & join a like-minded community.

Expert Resources:

Access a growing library of resources and video content to support you in mindfulness, food freedom, and wellness tools.

Gentle trackers

Smart tracking designed to empower you.

START NOW

Sound Familiar?

You struggle to trust yourself around food and second-guess your choices

You feel like "intuitive eating sounds great for others but not for me"

You want to work on your goals but feel like you’re sacrificing joy, and connection to get there

You've tried other coaching apps but you couldn’t stick to them

You want to better your health without falling into an all-nothing approach

You struggle to trust yourself around food and second-guess your choices

You feel like "intuitive eating sounds great for others but not for me"

You want to work on your goals but feel like you’re sacrificing joy, and connection to get there

You've tried other coaching apps but you couldn’t stick to them

You want to better your health without falling into an all-nothing approach

Testimonials

"Thank you again!! Just want to give you a reminder in case you needed to hear that what you're doing is so amazing and I'm just so glad that you've found and created such an amazing programme that will help so many people (me included) of the back of your own battles!! So inspiring - hope you feel really aligned and have a great week <3"

"Thank u for literally giving me the push I needed when I thought everything was failing, you have honestly helped me so so much and just want to give you the biggest virtual hug for literally just not losing faith in me 🥹💗💗💗"

"Just wanted to say thank you, I've been listening to your podcast as well throughout coaching and ever since you stated the quote (a virgo once told me...) I have saved it onto my home screen and read it most days. I also used ur gritted teeth technique during my run- constantly reminding myself how lucky I am to be running next to a beach, and how if this was supposed to be easy people wouldn't be training months for a marathon"

"Loving this process so far. I feel so confident and happy that it's all moving in the right direction. I'm so grateful for you and this coaching ❤️"

"Just thank you!!! I know there is a way to go and so much to learn but I believe in the process and the structure of the coaching is working so well for me right now. I feel really positive that I can change my mindset for the first time in ages and that's because of you tysm!!! ❤️"

"Haven't binged, didn't overeat, realized how happy I am once I move my body daily & that I really NEED to implement it in my daily life (rn in just skiing), feel like I am healing & growing"

"Another binge free week + continuing to make process around enjoying what I'm eating/honouring my hunger cues"

"Thank you again!! Just want to give you a reminder in case you needed to hear that what you're doing is so amazing and I'm just so glad that you've found and created such an amazing programme that will help so many people (me included) of the back of your own battles!! So inspiring - hope you feel really aligned and have a great week <3"

"Thank u for literally giving me the push I needed when I thought everything was failing, you have honestly helped me so so much and just want to give you the biggest virtual hug for literally just not losing faith in me 🥹💗💗💗"

I just can't...

"...stick to anything."

NOW YOU CAN

MEET YOUR COACH

Emma

Hi, I’m Emma, a certified nutrition, holistic health coach and trainer passionate about helping women break free from the pressures of dieting and rediscovering balance & genuine health in their lives. My journey has been shaped by my own experiences with healing—learning to trust my body, overcoming self-doubt, and embracing a more intentional way of living.


Through my 1:1 coaching I guide clients in achieving their goals while nurturing their emotional, mental, and physical health. Whether it’s healing your relationship with food, finding movement you genuinely enjoy, or cultivating self-trust, my mission is to help you thrive in a way that feels authentic and sustainable.I believe wellness is about more than what you eat or how you move—it’s about reconnecting with yourself, slowing down, and living with purpose, and that way, you’ll be able to align with your goals and values far easier.

GET STARTED

MEET YOUR COACH

Emma

Hi, I’m Emma, a certified nutrition, holistic health coach and trainer passionate about helping women break free from the pressures of dieting and rediscovering balance & genuine health in their lives. My journey has been shaped by my own experiences with healing—learning to trust my body, overcoming self-doubt, and embracing a more intentional way of living.


Through my 1:1 coaching I guide clients in achieving their goals while nurturing their emotional, mental, and physical health. Whether it’s healing your relationship with food, finding movement you genuinely enjoy, or cultivating self-trust, my mission is to help you thrive in a way that feels authentic and sustainable.I believe wellness is about more than what you eat or how you move—it’s about reconnecting with yourself, slowing down, and living with purpose, and that way, you’ll be able to align with your goals and values far easier.

GET STARTED

Shift doesn’t just focus on workouts and food; it’s designed to be a tool to help you heal inside & out.


Why Shift your approach?

Shifting your approach to food, movement and wellness will help you align more deeply with your goals. Healing and health optimisation aren’t opposites—they’re powerful partners! My coaching app is designed to guide you in creating balance between personal growth and self-compassion, so you can thrive both physically and emotionally.


Begin your journey
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