Shift
Nourish your body.
Build a healthy relationship with food.
Move with intention.
Signature Coaching
Work together 1:1
Nutrition, Training & Mindset
- Weekly voice note & online check ins: weekly accountability and structure, with a fresh personalised a roadmap & bitesized goals each week (consistency, not intensity!)
- A personalised training and nutrition plan built around your real schedule
- Intentional eating guidance: no calorie counting or cutting foods, education focused on building awareness, reducing food noise, and learning to eat in a way that makes you feels good
- Education and tools sent when they're relevant to you, not dumped on you at once
- Direct access to Emma between check ins for on going support
New client spots open monthly.
£185 / $375 aud / $250 ud
Endless nourishing recipes
Coaching perfect for women who:
- Have an all/nothing pattern they can't break and want to stop starting their fitness journey over and over again
- Want to improve their relationship with food, are tired of food noise, calorie counting/restriction and want to just "feel normal"
- Have tried repeated programmes to feel better and they work... until they don't
From calorie counting, food noise and binge eating... to fitness rooted in self respect.
Intentional movement
Explore exercise that enhances your physical goals while salsotaying rooted in self respect and enjoyment
Education & resources
You're not lazy. You're not someone who lacks discipline. You're someone who has been trying to fit yourself into approaches that were never built for how you actually are.
Holistic approach
Learn mindfulness tools rooted in CBT which will help you reframe self sabotaging thoughts, manage stress, build resilience, and create sustainable growth
Support & check ins
Receive direct support, programme adjustments, feedback and regular updates
"Thank you again!! Just want to give you a reminder in case you needed to hear that what you're doing is so amazing and I'm just so glad that you've found and created such an amazing programme that will help so many people (me included) of the back of your own battles!! So inspiring - hope you feel really aligned and have a great week <3"
"Just thank you!!! I know there is a way to go and so much to learn but I believe in the process and the structure of the coaching is working so well for me right now. I feel really positive that I can change my mindset for the first time in ages and that's because of you tysm!!! ❤️"
"Just wanted to say thank you, I've been listening to your podcast as well throughout coaching and ever since you stated the quote (a virgo once told me...) I have saved it onto my home screen and read it most days. I also used ur gritted teeth technique during my run- constantly reminding myself how lucky I am to be running next to a beach, and how if this was supposed to be easy people wouldn't be training months for a marathon"
"Loving this process so far. I feel so confident and happy that it's all moving in the right direction. I'm so grateful for you and this coaching ❤️"
"Thank u for literally giving me the push I needed when I thought everything was failing, you have honestly helped me so so much and just want to give you the biggest virtual hug for literally just not losing faith in me 🥹💗💗💗"
"Haven't binged, didn't overeat, realized how happy I am once I move my body daily & that I really NEED to implement it in my daily life (rn in just skiing), feel like I am healing & growing"
The Shift Challenge:
8 weeks to rebuild your relationship with food
An 8 week self coaching challenge to rebuild your relationship with food, your body while also not losing sight of your goals.
Included:
- Self Coaching portal & app
- Shift school: a self-paced framework covering nutrition, mindset, and lifestyle. Also included: Break Binge Blueprint
- Recipe ideas
- 8 week guided journal to deepen self awareness around food, fitness, and wellbeing
- Gentle trackers & progress logs
- 1 personalised coaching check in video for feedback
- Full access via your wellness app, everything structured in one organised space
Begin your reset and join below at your own pace :)
My promise & story
When you work with me at Shift, here's what I can promise! You'll never be working off a generic programme with your name stuck on it. It isn't a list of things to tick off and hope something shifts. I've spent 6 years coaching women through exactly where you're at, and what I bring to every single client is not just the qualifications but the lived experience of having been in it myself. The bingeing, excessive food noise, insomnia due to lack of fuelling, confusion in the gym, excessive guilt about rest days and so on and so on... so that's where I coach from.
I'll hold you accountable without making you feel bad about yourself and I'll cheer you on, especially on the days you can't do it for yourself! And I certainly won't lose faith in getting you from A to B (B being your ultimate happy place & goal). The food noise
will get quieter. Not overnight, but gradually! I have a great system formulated after years of working through this with clients (it's not magic but it does work!). Living healthily will start to feel easier and not because you're trying harder but because you've stopped trying to do it the hard way (aka: excessive restriction and following a male-centred model of fitness). We'll build structure that works with your brain, not against it, and remove that overwhelm with weekly action plans guiding you through nutrition, mindset, and habits.
Meet your coach
Emma
I'm a certified holistic health coach, nutritionist and personal trainer, passionate about helping women break free from the pressures of dieting and rediscover balance and genuine health in their lives. My health coaching practice has been shaped by my own experiences with healing (learning to trust my body, overcoming self doubt, and embracing a more intentional, grounded way of living).
I now coach women through what I call "reluctant wellness". The women who feel resistant or overwhelmed by traditional health advice. The ones who want to feel well but are tired of the version of wellness that requires them to be at war with themselves, endlessly count calories and stay focused on food noise.
Through 1:1 coaching I have helped hundreds of women reach their goals while also enjoying the process. Not just through willpower but through understanding, self trust, and building habits that work in real life. My programmes are built on everything I have learned, from my own journey and from years of working closely with clients. I'm glad you are here!
Nutrition Guidance
Enjoyable recipes, not strict meal plans, tailored entirely to your preferences. Gain access to our nutrition education and flexible framework (EASE) that provides you with a simplified protocol to teach you mindful & intuitive eating, allowing you to meet your nutrient needs without counting and weighing. An approach that not only nourishes your body but also enhances your relationship with food.
Education
Learn how to nourish your body with confidence and ease. From balancing meals to understanding your body’s unique needs, this section empowers you with the tools and knowledge to make choices that support your goals—without stress or restriction.
Shopping list
Food made simple with downloadable PDF’s & shopping lists.
Easily swap out recipes
As part of the programme is app based, you have control! Swap out and create a vibrant library of nourishing recipes to suit you and your goals.
Shift will help if...
You struggle to trust yourself around food and second guess your choices
You feel like "intuitive eating sounds great for others, but not for me"
You want to work on your goals, but feel like you’re sacrificing joy and connection to get there
You want to better your health without falling into an all/nothing approach
